What is AOV?
AOV (Average Order value) is an important metric to keep an eye on when growing your business. It helps retailers and other businesses to determine how much money they can expect from the average customer each time they make a purchase.
The AOVis calculated by taking all of your orders over a set period of time and then dividing them by the number of items sold in that period. If you sell 100 widgets per month but only receive 50% back as refunds or returns (50/100), then your AOV would be 50 cents per widget sold ($50 / $100 = 0.5).
Remember: With Radix you cant track & analyze your eCommerce revenue metrics in real-time
Why Should You Want to Increase your AOV?
The fact that it boosts revenue without increasing marketing and sales expenses is one of the key reasons you should try to enhance AOV. Other advantages of increasing your AOV include:
Higher Revenue
Your revenue rises as customers purchase more products. Furthermore, if you employ the proper tactics, your profits will rise. However, keep in mind that more revenue does not always equate to increased profitability, so you should carefully analyze your pricing strategy.
A higher return on investment (ROI)
Assume your payback period ranges from one to six months. You are performing exceptionally well in comparison to other ecommerce stores. However, you can shorten this period even further by increasing the AOV. Increased revenue implies a faster route to profitability and a higher ROI.
Increased sales
You sell more items when you increase the AOV. As a result, your ecommerce brand’s sales will increase, which is good for business.
Customer lifetime value growth (LTV)
Another important metric to consider when analyzing the health of your business is customer lifetime value. AOV and LTV are not opposed to one another. AOV affect customer value, which in turn can influence customer LTV indirectly. Improved LTV results from higher AOV, although the latter’s tactics are longer-term and more customized.
Quicker profitability
When your store’s AOV grows, you can shorten the sales cycle. This will accelerate the process by which your online store generates a profit. Additionally, you might spend more on marketing and other growth strategies.
Best Ways to Increase AOV
Increasing the average order value (AOV) is the key to the businesses success. It’s not just about making more money, either; AOV is also a good indicator of how well your business is doing in terms of repeat purchases. The more customers are willing to invest in your brand and products, the higher their AOV will be—and vice versa! Here are some tips on how you can increase AOV:
Cross-sell and up-sell
Upselling and cross-selling are two ways you can use to increase your AOV.
Upselling is when a customer is asked if they want an upgrade or additional product after they’ve purchased one of your products while cross-selling is similar but instead of selling a higher-end version of the same thing (as in upselling), it’s marketing-related items that may have nothing at all to do with what they’ve just bought.
For example: If someone buys four items from your store, and then asks for some extra help with shipping costs because their purchase was too large for normal mail delivery (which isn’t possible), then you could offer them an option for “free” expedited shipping on all future orders over USD 100 (or whatever threshold makes sense). This would be an upsell—and it would increase the average order value!
Offer free shipping with a minimum order size
One of the best ways to increase your AOV is by offering free shipping.
If you can get people to buy something from your store, they’ll be more likely to make additional purchases in the future.
Customers who have purchased items before may also be more willing to try new things or return what they bought if it wasn’t their favorite thing—they’re already familiar with how much they spent on those items, so making another purchase doesn’t seem like such an expensive risk.
The key here is not necessarily having super-high shipping costs (though this will certainly help), but rather offering reasonable prices for shipping and handling so that customers don’t feel discouraged by high rates after finding out about them later on down the line.”
Use email to inform customers of sales and promotions
Email is a great way to communicate with customers. It’s also a way to inform them of sales and promotions, which can help you increase Average Order Value (AOV).
To use email effectively, don’t forget to add a call-to-action in your emails! This will help you drive more sales by getting people interested in what’s being offered.
Offer discounts or loyalty rewards
Offering discounts and loyalty rewards are a great way to increase AOV.
Offer discounts on your product or service as an incentive for buyers who have already made purchases from you.
This will help lower the cost of acquiring new customers and make it easier for them to try out what you have available at lower prices than they would otherwise pay elsewhere.
For example, if you sell clothes, offer free shipping on orders over $50 until June 30th of each year (or whenever your next sale starts). This will encourage people who already know about your company but haven’t yet purchased anything from it before now–and perhaps even those who’ve never heard of yourself before–to check out what kind of things they could get themselves as well as how much money might end up saving them down the road if they decide not only purchase something but also do so via email marketing campaigns.
Bundle products
When you’re bundling, the bundles must have a agreat pricing strategy. You can do this by setting up an offer or promotion in which a customer buys two or more items at once and receives one or more bonuses in return. The bonus could be as simple as free shipping, but it could also include other perks like points toward future purchases on your website or even coupons for other items from your store!
In addition to making sure that your bundles are priced well enough so customers won’t feel cheated out of their money when buying them, you also need to make sure that there aren’t any other hidden costs built into them—like taxes.
Add a gift to every order
If you want to offer your customers a gift with their order, it can be a product or a coupon. You can add the gift automatically when they add it to their cart, or you can offer it for a limited time only and make sure that customers have an opportunity to buy the item before they run out of stock. In addition, you should give yourself enough time so that your customers will have access to the item before it sells out completely.
Encourage larger purchases by offering promotions
You can encourage larger purchases by offering promotions that allow customers to purchase multiple items. For example, you might offer a discount on two or more items in your cart when they spend over $100. Or, if you’re selling something that’s often used together (like a drill and screwdriver), you could offer a gift with each purchase of an item above $50.
Provide Product Recommendations
Product recommendations are a great way to increase your AOV.
They are a good option because they can help you get more sales, especially when they’re based on past purchases or other factors like the customer’s location or demographics.
You can recommend products based on their popularity or other factors that indicate what people are looking for most often in your store (e.g., “This is our most popular item!”).
Create a Sense of Urgency via Limited-Time Offers
In the world of e-commerce, there are many ways to increase AOV. One of the most effective methods is to offer limited-time offers and other limited offers.
For example, when you create an online store in which you sell products like clothing or food, you can use language such as “limited time offer” or “only available for a limited time.”
This way your customers will feel like they have only a short period of time to purchase the product before it’s gone forever! If they wait too long and miss their chance at purchasing it at its lowest price point (because another customer bought it first), then they’ll see that their money wasn’t worth as much after all.
Optimize Mobile Checkout Flow
- Make sure the checkout process is fast and easy.
- Use the right amount of text and images to convey your message.
- Make sure that you’re using a consistent flow that works across all devices, including mobile phones, tablets and desktop computers.
Finally: make sure that every step of each transaction is secure by checking whether there are any security issues with any part of this flow (for example if someone tries adding extra items into their cart when they already checked out).
Make It Easy For Customers to Share Your Products
There are many ways to make it easy for customers to share your products. One of the most popular is with a “share” button. This allows customers to easily share your product on social media platforms such as Facebook, Twitter, and Google+. You can also make it easy for customers to share your products by using referral codes (known as affiliate marketing).
Conclusion
These are just a few of the best ways to increase the AOV for your business. You should always be looking for opportunities to grow your bottom line, so don’t hesitate to try something new that might work better than what you’ve been doing up until now!
