The Principles To Create An Awesome Sales Pitch

When folks talk about pitching, they usually mean presenting a product, service, or concept to win over the person they’re talking to. The job relies on their sales pitch, which communicates the characteristics and benefits of the product or service.

The sales pitch may take numerous forms, from cold phoning and email to sales presentations and social media engagement.

In this article, we’ll look at what goes into a strong sales proposal and give some examples of fantastic sales pitches you may use the next time you speak with a prospect.

Things to consider while creating an effective sales pitch

Sales pitches are an essential component of the sales process because they allow you to communicate the value of your offer and get the prospect one step closer to the sale.

Not all sales pitches are effective. Every day, your potential consumers are assaulted with pitches in many forms. If you want your sales presentation to be heard (or read), you must differentiate yourself from the competitors.

A) Set a clear objective

Sometimes you’ll want to schedule a meeting, invite someone to a product demonstration, or get someone to react to your message and start a dialogue. The sales presentation is how you persuade your prospect to take action in all cases. To maximize the likelihood of this happening, including a clear call to action (CTA) in your pitch to inform them what they need to do next.

B) Think about the goals of your prospects

What are the difficulties they are confronted with? What issues are they attempting to address? When your sales presentation is centered on the consumer, it is considerably more likely to be remembered.

C) DYOR (Do Your Own Research)

Of course, you’ll have to conduct some research to figure out what’s most relevant to your prospects. This does not necessarily imply spending days or weeks learning all you can about their prospects (though it may if you’re working with highly high-value clients), but you should be clear about who you’re selling to.

At the very least, you should have all of their primary demographic and firmographic information on hand, such as their name, role, and business. A short search on LinkedIn will likely produce more relevant information that can be utilized to tailor your pitch with a little more effort.

D) Emotion is key

While computers and robots are logical, humans place tremendous importance on emotions. Instead of merely providing facts and data about your product/services, your sales speech must first appeal on an emotional level. How does it feel to face those particular obstacles daily? How will you feel once your product/service has solved that problem?

E) However, data should be used to back it up

Yes, emotions are fantastic for getting prospects interested in your solution, but if you want to complete the sale, you must also appeal to their rational side. This is especially true for B2B and high-priced items, where the prospect may have to defend the purchase to others.

That’s where data comes in. Describe the characteristics, benefits, and particular outcomes that people may expect. Use the research you’ve done to demonstrate precisely what your solution will entail for them.

F) Keep it short and sweet

Remember that time is valuable and many of your prospects only take a few seconds to listen to or read these proposals. It is important to get straight to the point without much preamble.


Whether you’re reaching out to prospects via LinkedIn messages, cold calls, or emails, nailing your sales presentation is critical. It won’t be simple, though; you have a few seconds to capture your prospect’s attention and persuade them to take action.

However, by keeping your goal in mind, building your pitch around the prospect, and combining passion and logic, you may stand out from the crowd.

Remember that Radix provides you with +150 KPIs that will back up your sales pitch whenever you need it. Create your free account in less than 5 minutes to start analyzing your SaaS or eCommerce.


Manfred Tijerino
Manfred Tijerino
Founder & CEO of Radix Haven, the software that helps SaaS and eCommerce to grow revenue by providing real-time analysis and tools to improve over +100 business KPIs. Before Radix Haven, Manfred was the Chief Data Scientist for a Virginia-based Online Marketing Agency, and more than ten years in the tech industry.