People often don’t like to use new products or features. It seems like it’s much easier to stick with what they already know, but this isn’t always a good strategy. If people are used to another product, it may not be because they like it. Keep this in mind when designing your next product and read on for some tips on getting people to use your product.
Getting users to use your product is a difficult task. It’s like attracting a girl, who doesn’t even know that you exist. Nevertheless, it can be achieved by following simple steps.
7 Tips to Get Users to Use Your Product
There are several cases where there is little you can do to save a relationship with a customer. However, there are several occasions when your company could have done something but did not.
The only factors within your control are you and your business. So, here are some things you can do to encourage users to use your product, be happy with it, and support you with word-of-mouth referrals and other forms of promotion.
1) Make use of influencers
Do you know anyone who succeeds in explaining topics to a specific audience? Influencers.
Influencers on YouTube, Instagram, and TikTok know precisely what their audience wants. Providing what their audiences desire is what keeps these influencers from taking on typical office jobs. As a result, they will spend the maximum effort to keep their hustle bringing in maximum cash.
You may substantially minimize refunds and churn if you can establish a team of influencers on multiple social channels that talk about your product, use it, and show their audience how they use it.
Hiring influencers is a time-consuming operation.
For starters, there are four categories of influencers:
- Nano-influencers have fewer than 10,000 followers.
- Micro-influencers have 10,000–50,000 followers.
- Mid-tier influencers (50k–500k followers)
- Macro-influencers—those with more than 500k followers
When you first launch your product or service, focus on nano- and micro-influencers.
Friends, relatives, and extended networks are among the people who follow these persons.
They are not just the most connected to their audience, but they are also typically less expensive than other categories of influencers. Contact them to see if they’re interested in working with your company.
You may also keep an eye out for folks who come across your product and talk about it to see if they’d be interested in a sponsorship.
2) Provide Excellent Customer Service
Excellent customer service cannot be underestimated. Your employees are the only ones who are more tired of hearing it than you. However, this is correct.
If you want to lower your refund rates, you must provide outstanding customer service all of the time.
So, how can you make the most of your customer service availability?
The first thing you must do is the most obvious. The availability of your department should be displayed on your website and in-store if you have one.
A contact us page is a terrific way to provide this information and is an essential component of any website. Other sections on your website might also be useful in resolving customer issues and concerns.
At times, this involves addressing the issue directly in a FAQ area, while in other circumstances, you may be able to send them to a more appropriate department or, in some cases, third-party services.
It’s also a good idea to set up online chats. Bots are convenient, but at the end of the day, you want real humans on the chat. Your return rate will be considerably reduced as a result of this. Chats are often used for short inquiries and general assistance.
Most customers who want to return something or get a refund will phone or email. It is critical that your customer service staff is properly trained to handle all requests quickly and to do everything possible to convert an annoyed customer into a happy customer.
It’s important to remember that the world is growing more used to “Q Commerce,” and the expectation of rapid responses and service is only going to grow.
3) Honesty is the best policy
This is especially true when it comes to providing excellent customer service and creating a strong brand.
Let’s go through some of the foundations of starting a business and establishing a brand around it.
Create a buyer persona as one of the first things you should accomplish. This is a portrayal of the person or persons who will be interested in your product or service. Some marketing teams want to give these personas real names, interests, and income levels…
The most important thing is to identify your buyers’ pain points. How does your product or service solve their problem?
When you’ve completed this task, you’ll be able to do some interesting things. Setting customer expectations is one of them. Now that you’ve determined how you’ll address people’s problems, the following step is to describe your answer and help others in understanding it.
You will reduce the number of returns and refunds if customers know and understand how to use your product as intended. One of the most effective ways to achieve this goal is through educational content, which you or an influencer can provide.
That sometimes needs ruthless honesty.
4) Engagement is essential
Engagement is essential in today’s digital world. We live and work in a society where being connected is the norm. Customers expect brands to provide engaging experiences that go beyond transactional interactions. In other words, customers don’t want to feel like they are simply pushing the same buttons on their phones or computers; they want to be able to express themselves, get personalized content, and feel engaged.
5) Ask for Feedback
When a customer phones and requests a refund, most customer service representatives respond something along the lines of, “Yes sir/ma’am, I can handle that for you right away.”
On the one hand, it’s logical. You want to provide your customers with prompt and dependable customer service. On the other side, why not start a conversation? Ask why they want a refund. Ask them about what you and your company may have done differently. Essentially, the question is, “Where did we go wrong?” Set up a field asking for comments if you provide a self-service refund procedure online.
In the best-case scenario, you can use this information to help others. Perhaps it is obvious that they did not use the product appropriately and require assistance.
In some circumstances, you may be able to provide a better-suited alternative product or service to the customer.
Worst case scenario, you can get useful input that can be used to improve your product.
6) Provide a great onboarding process
Onboarding is a critical step in your product. It’s when you demonstrate what your app is capable of and show off your best features. A great onboarding process will quickly encourage a person to use your product, which is why so many companies work hard to make it their top priority.
7) Personalize your welcome message
There are several methods to customize your welcome sequence.
But first, it’s critical to grasp what it entails. It does not imply “Hello [Name], and welcome to the course!” No, it’s much more than that.
Customers are always wowed by this unique touch, which makes a fantastic first impression.
While this may appear to be a logistical impossibility for owners of products with high volume sales, consider this: how much money might you save on refunds and returns if just a few of these personal notes keep your customers from leaving you?
This article is a roundup of the best advice on how to help users adopt your product. It includes the basic questions you should ask yourself when building a product, as well as tactics you should use to improve your product’s adoption rate. These tactics range from explaining the value of your product to creating an effective plan for onboarding your new users. Overall, these are solid ways to help boost your product’s success.