Marketing Channels To Grow Your Online Business

The different tools and platforms you employ to interact with your target audience are marketing channels. So, while the decision to use specific channels should be based on audience insights, it’s critical to understand the value of diverse channels.

In this post, we will go through the various marketing channels currently in use. We will advise you on the best solution for you and your company.

Top Business-to-Customer Marketing Channels

Despite the use of identical channels, B2C marketing is often more concerned with providing fun content, and rapid answers than B2B marketing is with building long-term commercial ties with its consumers.

When it comes to B2C marketing, social media is the primary channel. Short-form video content and influencer marketing are two popular social media trends among marketers.

B2C marketers, like B2B marketers, will continue to invest in websites/blogs and email marketing while increasing their efforts in social media.

While most people identify email marketing with newsletters, it may also be used for B2C content such as tailored messages, time-sensitive announcements such as product debuts and offers, and cart abandonment emails to remind customers. Furthermore, email is an owned media channel – no one tells you when, how, or why you may contact your prospects. 

Websites and blogging go hand in hand; blogging helps you develop brand recognition, boost traffic to your website, convert leads, and, most importantly, establish yourself as an authoritative source. When you design your blogs with SEO in mind, you’re more likely to reach your marketing goals since you’ll appear in SERPs when buyers search for your company’s content.

Here is a series of marketing techniques that are bringing success to both B2C and B2B companies:

1) SEO

Search engines are also one of the top converting marketing channels, and we discovered that many marketers believe it helps meet their objectives.

This implies that enhancing your company’s existing channels will most likely boost traffic and conversions. While your website may be your first idea when it comes to SEO, this also applies to your YouTube channel, Google Maps page, Google My Business profile, blog, and even podcast episodes.

Other successful SEO methods, according to marketers, include:

  • Employing a search insights report.
  • Optimizing photographs or videos for visual search engines.
  • Improving load speed.

2) Video Marketing

Video can increase conversions, improve ROI, and aid in the development of relationships with audience members. This is the most popular media medium for marketers to use in their plans.

Keep in mind that most consumers prefer to learn about your product or service through visuals.

When it comes to video creation, both B2B and B2C marketers prefer short-form content, and they intend to grow their efforts in the plan in 2022. When it comes to video sharing, the most popular platforms are Facebook, YouTube, and Instagram, with Instagram being one of the most successful video marketing platforms.

3) Influencer Marketing

Influencer marketing occurs when a company collaborates with a relevant, well-known person to promote advertisements or unique content.

Influencer marketing may generate more traffic than other ad forms. Using influencers to achieve your marketing objectives can help you develop brand recognition and increase social proof.

Consumers are losing faith in marketers, turning away from sales-driven material. Instead, they trust influencers because they see them as people like them, especially if they share shared interests. Influencer content is user-generated content, sometimes known as word-of-mouth marketing.

4) Word of Mouth Marketing

Because marketers have an objective, people prefer to trust other customers over marketers. They advertise their products and services to increase sales, but clients will only rave about a product or service if it benefits them.

A word-of-mouth marketing strategy’s success is ultimately dependent on having an excellent product or service—and, honestly, a fantastic company—that people can get behind.

You can promote this form of marketing by building a customer experience that fits the demands of your target group and offering excellent customer service. In other words, you must put your customers’ needs ahead of your own.

5) Podcast Marketing

Because the need for audio material has skyrocketed, it’s worth thinking about podcasts to reach your audience where they currently are.

Podcasts and their hosts could work towards developing a one-of-a-kind relationship with your audience by making episodes feel more conversational and sharing a more human aspect of your company.

So you should create your podcast to reach potential customers who consume this type of content.

It’s up to you…

As a conclusion, diversification in terms of marketing platforms can bring benefits in terms of increasing conversions.

You should be able to determine which solutions are ideal for your company and use them to develop your brand.

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Manfred Tijerino
Manfred Tijerino
Founder & CEO of Radix Haven, the software that helps SaaS and eCommerce to grow revenue by providing real-time analysis and tools to improve over +100 business KPIs. Before Radix Haven, Manfred was the Chief Data Scientist for a Virginia-based Online Marketing Agency, and more than ten years in the tech industry.