Video Marketing for SaaS Sales

The best way to market any product is by showcasing the experience of real, live users. This means that your videos need to be authentic and shareable, but it also means that you need to know your audience inside and out. This can be tough when you’re in the early stages of developing a new product or service—but it’s not impossible! In this post we’ll walk through five ways SaaS marketers can leverage video marketing for their sales teams:

1) Know (and love) your customers.

The first step to marketing through video is to understand who you’re targeting, what they need, and why they should care about your product or service. Once you have this information, it’s time to make sure that it informs the way that you communicate with them as well as how they get information about your business in general. You need to know exactly who makes up their target audience so that when creating content for them, it comes from an authentic place that reflects their lifestyle and interests too!

2) Be an advocate for the customer in everything you do.

Don’t be a salesperson, product manager, or marketer. You can’t be all of those things at once if you want your company to succeed. Instead of trying to do everything yourself, delegate responsibilities and let someone else handle the customer experience. That’s the most important thing you can do for your customers: take care of them so they feel like they’re never alone in their journey with your business—and that’s exactly what we’ll help you do with our guide on how best to market SaaS products by using video marketing!

3) Learn to speak their language.

If you want to create content that resonates with your audience, it’s essential that you learn their language. You can do this by:

  • Understanding their pain points and using the right language when describing them
  • Using their terminology (vs. yours) in your copy
  • Doing so in a way that feels natural for them and makes them feel comfortable talking about themselves or their company on camera (see below)

4) Share, Share, Share

To make the most of your video marketing, it’s important to share it with as many people as possible. Here are some ways you can do that:

  • Share on social media
  • Post it on your blog or website
  • Create a landing page for the video that links back to where people can watch it (this will help with search engine optimization)

You should also consider using social media ads when promoting your videos.

5) Use the power of video marketing wisely.

Have you ever been to a yoga class and felt like it was just the most relaxing thing in the world? That’s because yoga is so much more than just another workout—it’s also about community and self-care. The same goes for video marketing: It can be used to demonstrate how your product helps customers achieve their goals by showing off how they use it.

For example, if you’re selling online courses on productivity or career development, then create a video of a customer using one of your classes or resources (like an interview with someone who has gone through similar struggles). This will help people understand what they’re getting into when they purchase from you (and make them feel more confident that they’re making a good choice).

The best way to market any product is by showcasing the experience of real, live users

To get your audience excited about a product, the best way to do this is by showcasing real people using it. Showing users in action will help them see how your product makes their lives better and solve problems they might have had before. It’s also a great way to show off the features of your software or web app so that potential customers can learn more about them before making a purchase decision.

The best part? You don’t need any technical skills or experience in videography or photography! All you need is someone who has some basic knowledge of how things work and what makes sense for an online video marketing campaign (like us!). On top of being easy to use, our platform also includes advanced features like analytics tracking so you know exactly where viewers are coming from – whether they’re from Facebook Ads campaigns or organic search engine optimization efforts.”


Remember, with video marketing and SaaS sales, the best way to market any product is by showcasing the experience of real, live users. Video marketing can help you get your message out there to more people than just your existing customers—and it’s also a great way to show off how much value you offer them! Remember: don’t let yourself be limited by what other people think about what works best for you in terms of style or messaging. If there’s something that excites you and makes sense for your company or product; then go ahead and try it out!

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Luis Cordero Schiffmann
Luis Cordero Schiffmann
Digital Marketing Strategist & Web3 Passionate MBA with expertise in Science, Technology, and Innovation. I'm a big fan of the crypto revolution, the internet and business.