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Digital Subscription Businesses.

When it comes to running a business, it’s important to keep track of your financials. Two key metrics that people often confuse are revenue and

In today’s digital age, content marketing has become a popular strategy for businesses to attract and retain customers. SaaS businesses, in particular, can benefit greatly

PayPal is a leading online payment system that has revolutionized the way people transact online. As of 2021, it had over 400 million active users

Calculating churn is a crucial metric for any business, including those that rely on Stripe Customers. Churn, simply put, is the rate at which customers

As a SaaS startup, your monthly growth rate is a key metric to track. It reflects the percentage increase in your customer base, revenue, and

As an online merchant, you need to make data-driven decisions to boost your revenue and improve your business performance. But with so much data available,